UB Imprint Vol. 66: Students Showcase Innovation and Creativity in Marketing and Science


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UB Imprint Vol. 66: Students Showcase Innovation and Creativity in Marketing and Science

The month of November was a big one for the country’s National University. Its Faculty of Management and Social Science (FMSS) held its Marketing Expos across its three campuses and its Faculty of Science and Technology (FST) held its Faculty Open Day and Geographic Information Systems (GIS) Research Symposium.

The University of Belize’s Faculty of Management and Social Science (UB-FMSS) held its Annual Marketing Expos at its Belize City, Belmopan and Punta Gorda campuses, which aimed at highlighting our students’ entrepreneurial and innovative spirit and achievements.

The Twelfth Annual Marketing Expo for the Belize City Campus was held at the Belize Civic Center on November 13th under the theme, ‘Economic Growth in a Changing Society.’ This is the largest expo of the three, with a total of 20 participating teams. The Keynote Speaker, Mr. Ivan Tescecum – the Chief Executive Officer of Belize Telemedia Limited, remarked on the importance of technology for entrepreneurs, particularly as it relates to digital marketing. He stated, “Engagement with customers and potential customers alike through digital media like Facebook and Twitter can tremendously build brands your businesses’ brands and create positive awareness of your company and its products, which in turn will help to effectively sell your products and services, not just locally, but also internationally.” He concluded by encouraging the students to use their passion to fuel their drive and perfect their craft, because as he advised, this is what will make them successful.

Likewise, on November 14th and November 29th, fourteen (14) student teams from the Belmopan campus and thirteen (13) student teams from the Punta Gorda (PG) campus also held their annual Marketing expos at Belmopan’s Market Square and PG Central Park, respectively, showcasing their products and services. Like its Belize City counterparts, UB Belmopan and PG marketing students were evaluated for creativity, promotion, distribution, customer information, banner, packaging, mission statement, student energy, customer service, professional attire, and communication skills. However, what made these two expos unique were their choice to immerse themselves in the heart of their localities’ business hubs, where students directly engaged with visitors and customers alongside established vendors, gaining real world experiences in the fast-paced, competitive and demanding commerce environment.

UB Belmopan students were joined by Sacred Heart Junior College and Belize Christian Academy, whose business students also displayed products and other items for sale and by businesses such as Grace Kennedy Belize, Chicken Express and Western Dairies, who wholeheartedly supported our University and especially our students by providing samples of their products and other promotional items at the Exposition.

In a much similar fashion, the Faculty of Science and Technology also held its Annual Science Open Day and its First Annual GIS Research Symposium, where both events aimed at highlighting our students’ and our partners’ research abilities.

On November 15th, the Faculty, along with its partners, demonstrated the exciting and innovative ways that geographic information science and its technologies are contributing to Belize’s development in areas such as public health, telecommunications, agriculture and natural resource management. The symposium promoted the deliberate integration of GIS and its technologies in research, education, and application activities at UB and with our non-academic partners and how same can be used to address societal issues. The day was filled with presentations of individual projects and lines of scholarly activity being undertaken by Faculty and students that model the specialty’s convergent practices and included presentations by some of our partners – Ministry of Health, Belize Telemedia Limited, Ministry of Agriculture, Fisheries, Forestry and the Environment, Belize Electricity Limited and Coastal Zone Management.

Likewise, on November 22nd, under the theme “Using Scientific Approach to Improve Stewardship of our Water Resources,” the Faculty also held its Annual Open Day. The Open Day displayed the different interesting and interactive applications of water management in science. The purpose of the open day was to display the different interesting and interactive applications in science to sustainably manage our water resources. Popular stops for many of the day’s visitors included the wine distillery and the yogurt factory. Visitors were also drawn to the electricity and magnetic experiments. An important addition to the open day was the robotics obstacle experiment, which had visitors amazed and entertained as IT students engaged in programming instructions in real time.

Different organizations such as Association of Protected Areas Management (APAMO), Oceana and Belize Natural Energy were also present and aided in demonstrating how the theoretical knowledge and concepts learned in science education translate into application and real world scenarios.

The President of the University of Belize, Professor Emeritus Clement Sankat, would like to take this opportunity to thank all our sponsors who contributed financially, with contributions, as judges or as supporters. These events would not have been successful without your generous support. The University deeply appreciates the willingness with which you have and continue to champion our students.